Coffee & Tea
In recent years, Shenzhen has demonstrated remarkable vitality in the development of its coffee and tea industries. Within the coffee market, the city hosts 9,651 coffee-related enterprises, ranking first nationally in terms of the concentration of such businesses.
According to Statista, in 2022, there are about 138,000 freshly ground coffee shops in China, of which about 32% are franchised chains. The penetration rate of chain coffee shops is expected to reach 34% by 2027.
In terms of the tea industry, Shenzhen, as a global bellwether in the tea industry, has successfully organised a number of tea industry expositions to promote the development of tea culture and the tea industry.
South China has shown a clear upward trend and diversified market demand in the development of the tea drinks industry. According to China Tea Drinks Industry Annual Development Report 2023-2024, China's new Chinese tea drinks market reached 193.3 billion yuan in 2023, a year-on-year growth of 15.7%, and is expected to approach 250 billion yuan by 2025. The chain rate of the tea drinks industry in the catering industry will reach 51.6% by 2024. Shenzhen, as an important city in South China, had more than 10,000 tea drinks shops.
According to iiMedia Research data, China's coffee industry reached a market scale of RMB 623.5 billion in 2023. It is projected to surpass the RMB 1 trillion mark by 2025 and climb to RMB 1.39 trillion by 2029. The innovative development within the coffee sector not only drives steady growth in the domestic market but also creates opportunities for the industry to expand overseas.
In this new era of consumption, innovative thinking challenges conventional wisdom. Through the fusion of craftsmanship and technology, tea and coffee now offer consumers novel drinking experiences. Offline coffee shops see major brands launching new tea-infused coffee creations. This fusion effect extends across multiple sectors, including instant coffee, pour-over coffee, and bottled ready-to-drink coffee. These tea-infused coffee products precisely cater to diverse consumption scenarios—be it leisure, office settings, or social gatherings—satisfying consumers' beverage demands across varied contexts while injecting fresh vitality into the coffee market.
*Reference:《中国餐饮发展报告2022》《深圳咖啡：一座超级城市的“液态野心”》《2025中国城市咖啡发展报告》》《第23届深圳秋季茶博会圆满落幕！彰显行业七大趋势》《2023—2024中国茶饮行业年度发展报告》
