Why Anuga Select China

Anuga Select China 2024 SHOW VIDEO

Vibrant Greater Bay Area, Booming Food and Beverage Industry

The strength of economic recovery is accelerating month by month, and catering has become a solid means to boost economic growth. In the first quarter of 2023, China's gross domestic product reached US$ 3.96 trillion; the national catering revenue from January to April 2023 was US$ 22.08 billion , an increase of 19.8% year-on-year.

New Opportunities - Guangdong-Hong Kong-Macao Greater Bay Area
· Strong vitality in night-time consumption is a major feature of the catering market. The share of online orders for nighttime dining in the Greater Bay Area are above 40% in 2022, higher than the broader national market.
· Young groups aged 25-30 are the main force of Shenzhen's catering consumption, accounting for 31.4%, higher than that of the nation's catering market.
· "rationality", "affordability", "practicality", "stocking up" and "value for money" are the most popular consumer habits. Cost-effective" has become the five keywords that consumers are most concerned about.
· Consumer' channels are becoming more complex and diversified, offline + online, domain + private domain, short video + live have become a new path of consumption. 5G and digitization are developing rapidly in Shenzhen.

Keep pace with the market development trend, Anuga Select China will be returned on 24-26 April 2025 at Shenzhen Convention & Exhibition Center in Shenzhen, China together with the recovering industry. In line with the trend to create a professional trade platform to influence the comprehensive food and beverage market in Southern China and the surrounding Southeast Asian region.

Focused Product Segments: With a focus on Meat & Meat products, Condiment, Drinks and Healthy Food, we provide you with a platform to showcase your latest high-quality and innovative offerings and connect with potential buyers to meet the expectation of the thriving market demand.

Industry Recognition: Showcasing your brand at the leading F&B trade show in Southern China empowers your brand to flourish and succeed in the competitive Asia's F&B market.

Networking Hub: Connect with over 30,000 trade buyers from distribution and catering channels.enhancing your brand's reach and securing new opportunities for growth in Southern China market.

● Shape the future of F&B industry: lgnite innovation and stay ahead in the dynamic F&B industry with diverse supporting programmes, like Showcase Award Forum and Foodie Space.

● In parallel with SIGEP China, attract more trade buyers from HORECA

Contact us

Koelnmesse (Beijing) Co., Ltd.

Phone: +86 21 6390 6161-815