- Over 600 exhibitors from 30+ countries converge in Shenzhen, marking Southern China’s largest annual F&B trade feast powered by the world’s leading fair Anuga.
- The upgraded Anuga FoodTec Showcase debuts next-gen sustainable processing and smart packaging solutions, driving green transformation across the industry chain.
- 20+ specialised buyer delegations and targeted sourcing events across retail, e-commerce, and import channels unlock new blue ocean opportunities in the Asian market.
The fifth edition of Anuga Select China 2026, powered by the world’s leading food fair Anuga, officially opened today at the Shenzhen Convention & Exhibition Center (Futian). Bringing together over 600 premium exhibitors from more than 30 countries and regions, the exhibition covers the entire F&B industry value chain – from raw materials to end-consumer experiences – delivering a world-class platform that blends global vision with deep local relevance for the South China market.
Three Strategic Upgrades: Building a New Ecosystem for F&B Trade
Under the theme “From Sourcing to Technology, From Trends to Resources,” this year’s edition marks a major leap forward with an expanded international presence, a fully integrated industry chain, and a dynamic fusion of side events and business matching sessions. Designed as a growth-enabling hub, the exhibition connects global stakeholders and decodes emerging trends across ten core product categories - snacks, meat, seafood, dairy, beverages, food technology, and food service - offering professional buyers a one-stop sourcing experience.
International participation is exceptionally strong, with national and regional pavilions from the Côte d’Ivoire, European Union, Ecuador, Germany, Italy, Malaysia, the Netherlands, Poland, South Korea, Türkiye, the UK, Uruguay, and Thailand. Key exhibitors include the National Meat Institute of Uruguay, the Chamber of Commerce of Ecuador, the Korean Ginseng Growers Association of Geumsan, and Germany’s century-old olive oil brand Brändle.
Over 100 domestic enterprises from Jiangxi, Hunan, Shaanxi, Liaoning, Jilin, Ningxia, Zhejiang, and China State Farm are showcasing regional specialties and the latest achievements in local brand innovation. Together, they present a complete panorama of the global F&B ecosystem, enabling efficient and comprehensive sourcing.
Future-Driven Technology: Anuga FoodTec Showcase Returns with Upgraded Focus
A major highlight is the upgraded Anuga FoodTec Showcase, spotlighting production innovation, sustainable processing, smart packaging, and supply chain optimization. Leading companies such as Bigtem, Matcon, Quadro, and Starick are presenting end-to-end solutions spanning production, packaging, food safety, and digital automation – injecting green and high-efficiency momentum into the food industry.
Dynamic Side Events: Where Trends, Flavours, and Business Opportunities Meet
Over the three-day show, a rich lineup of high-level forums, professional competitions, immersive tastings, and targeted B2B matchmaking sessions is underway. The Innova X ACH 2026 Food & Beverage Trend Innovation Pioneer Award, the Chocolate Salon China, and The 5th Global Food Retail Market Trends Forum are drawing industry experts and brand decision-makers. Meanwhile, The 3rd Fermented Food and Nutrition Health Forum and other key industry discussions are providing forward-looking strategic insights on the second show day.
Immersive culinary experiences abound: Taste the Seasons - East-West Culinary Challenge and the Foodie space – featuring special themed tastings such as the cooking and tasting events presented by the UK Premium Pork Exclusive, Irresistible Europe: Live Cooking & Tasting, and the Uruguayan Beef Exclusive – are taking buyers and food service professionals on a journey to discover authentic international ingredients.
To enhance trade matching efficiency, the show has partnered with leading industry organisations from Guangzhou, Dongguan, Zhuhai, Shenzhen, Hong Kong, Macao, and beyond to host over 10 specialised buyer delegations on-site. Through systematic pre-show alignment of exhibitor products and procurement needs, a series of targeted sourcing events are being held concurrently, covering overseas market channels, retails, e-commerce, import & distribution, and community procurement - effectively facilitating efficient dialogue and practical cooperation between supply and demand sides.
Global F&B Elite Unite: Unlocking New Blue Ocean Markets in Southern China
The Anuga Select China 2026 is more than a showcase of global resources - it is a deep journey into industry trends and commercial innovation. The show aims to help global F&B players tap into the vast opportunities of the Asian market, with Southern China as a strategic hub, and to drive multidimensional upgrades in technology, flavor, and business models.
From April 27 to 29, 2026, the global food and beverage community is gathering at the Shenzhen Convention & Exhibition Center (Futian).
All industry professionals are warmly invited to join this landmark event.
Koelnmesse – industry trade fairs for the food and beverage sector:
Koelnmesse is an international leader in organising trade fairs in the food and beverage segment. Events such as Anuga and ISM are established, world-leading trade fairs, hosted in Cologne/Germany. In addition to the events at its Cologne headquarters, Koelnmesse also stages numerous food trade fairs with different sector-specific areas of focus and content in further key markets across the world, including Brazil, China, India, Italy, Japan, Spain, Colombia, Thailand and the United Arab Emirates. These global activities enable Koelnmesse to offer its customers bespoke events and leading regional trade fairs in a variety of markets, thus creating the foundation for sustainable international business. Koelnmesse is also ideally positioned in the field of food technology with its leading international trade fairs Anuga FoodTec and ISM Manufacturing and its global network of satellite events.
Further information: https://www.anuga.com/trade-fair/anuga/industry-sectors
China Chamber of Commerce of Import & Export of Foodstuffs, Native Produce & Animal By-Products (CFNA)
The membership of CFNA has exceeded 4,400 companies, covering all parts of China, which is composed of the largest and most representative companies and a large number of small and medium sized enterprises. Its member companies account for 70 percent of China's total imports of food and agricultural products. Member enterprises include manufacturers, importers, trading agents and distributors of imported food. It also provides important and latest information of food industry for the majority of member enterprises and provides industry guidance and management.Further information:
Further information: http://en.cccfna.org.cn
Shenzhen Retail Business Association
Established in 1997, the association boasts over 900 member enterprises spanning more than 40 business sectors. Among its membership are 19 of China’s top 100 chain enterprises, 33 from Guangdong’s top 100, and 45 from Shenzhen’s top 50 chain enterprises. With a workforce exceeding 1 million, the association’s members generate an annual sales revenue surpassing 1 trillion yuan nationwide. Of this total, the sales revenue in Shenzhen accounts for approximately 75% of the city’s retail market.
The association has been honored with numerous accolades, including “Shenzhen’s 5A Social Organization” for three consecutive terms, “Guangdong’s Advanced Social Organization”, “Outstanding Organization in the 30th Anniversary of China's Commercial Service Reform and Opening-up”, and “Model Unit of Guangdong’s Social Organizations”.
Further information: http://www.szrba.org
